As a mobile app marketing and pr specialist I am often asked the question, “How can we reach the top 100?” That’s normally when I have to dust off some diplomatic communication skills to explain that their app has several key flaws. So, why won’t most apps reach the top 100? What do you need… [Read more…]
September 15, 2011
Some developers go all out when it comes to marketing. For others, it’s an afterthought. We’re curious – is marketing something our developer friends have made room for in their budgets? The leg work after the app’s release is just as important (if not more important) than the development of the app itself.
September 12, 2011
Machinarium by Amanita Design (iPad 2 only) is a point-and-click adventure game in a league of its own. The characters are endearing, the settings is breathtaking and the challenges are mind-bending. What’s more, the entire adventure flows fluently without the utterance of a single word. Machinarium is without a doubt an adventure puzzler that will… [Read more…]
September 2, 2011
ABC Food ($1.99) by Peapod Labs LLC is yet another installment in the successful Little Explorers series. As always, the developer seeks to delight kids’ eyes and ears while allowing them to absorb information about the alphabet. Chances are, whatever your little one loves to do, Peapod Labs has made an app that combines the… [Read more…]
September 1, 2011
SPY Mouse by Electronic Arts and developed by recently acquired Firemint of Real Racing fame, is a line-drawing, cheddar-filled puzzler that’s lives up to the hype. Squeak, the game’s star and spy extraordinaire, is on a mission to gather up cheese of all shapes and sizes while avoiding perils such as deadly traps and hungry… [Read more…]
August 31, 2011
iMapMyFitness by MapMyFitness (Free – iPhone only) is an uncluttered, highly functional app for fitness gurus and beginners alike. Track calories, miles, maps and much more. Before I get into what the app can do, I want to make a note of my first impressions of iMapMyFitness. I have a thing for apps that track… [Read more…]
August 29, 2011
Little Pim Spanish by PBS (iPad only) gives parents a wonderful tool to stoke the natural linguistic learning aptitude of their little ones. An adorable panda named Pim uses everyday objects to help children learn the Spanish names for each one. Yes, Little Pim Spanish is an educational app but PBS knows kids learn best… [Read more…]
August 25, 2011
School days are here and if it’s one word that’s on our mind as parents, it’s “organization.” Keeping the kids on task with their homework, remembering meetings, asking the kids if they did their homework, grocery shopping, helping the kids finish their homework. Well, you get my drift. In lieu of this impending reality, the… [Read more…]
August 21, 2011
There’s a Wocket in my Pocket by Oceanhouse Media (universal) is the latest Dr Seuss book to come to life on iDevices. Enjoy the childhood classic in a fun, new interactive way. This book showcases the height of Dr Seuss’ word crafting genius. As with all Oceanhouse digibooks, this digital version of the beloved classic… [Read more…]
August 19, 2011
Books for the iPhone and iPad are some of my least favorite apps to review. There are thousands in the app store and many of them aren’t worth reader’s time or money. Having said that, there are some real winners out there that stand out from the crowd visually, interactively and creatively. I’ve narrowed the… [Read more…]
January 1, 2012
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